![]() However, falling into a pattern of using the same blueprint for success, time after time, because it’s easier decreases the long-term effectiveness.įocusing on former customers instead of sourcing new clients. This is an example of low-hanging fruit in business because the company is sticking with previous ways of accomplishing a marketing goal that already worked instead of forming something new.Įmploying the same productive marketing strategy for a company once or twice over might create a similar outcome. The thought process is that if it was effective the first time, it produces the same results when recreated. When a marketing strategy has worked for a business in the past, they’ll often return to it when their sales are slipping. The reuse of a marketing strategy that previously worked for the company. Below are a few examples of low-hanging fruit in business that adds up to achieving a grander plan: These miniature goals are the low-hanging fruit of business.Įxamples of Low-Hanging Fruit in BusinessĪlthough low-hanging fruit tasks are smaller endeavors than long-term goals, they’re still a crucial part of the process of finding business success. When formulating larger professional goals, it’s inevitable for some simpler tasks to lead up to the greater objective. In fact, the low-hanging fruit in the professional world acts as stepping stones toward the higher apples and oranges when it has a directed purpose that’s useful to a long-term business plan. ![]() The two kinds of fruit represented in the example of the tree are not mutually exclusive when it comes to their place in business. However, they ultimately reap a more valuable reward. The fruits on the tops of the trees represent larger chores that require more time and commitment. The low-hanging fruits are simple tasks that are attained quickly but often are medial and unimportant. In business, the metaphor of low-hanging fruit is employed to describe the series of tasks towards a goal. While it shouldn’t be the main focus, low-hanging fruit still has value and shouldn’t be ignored as you work toward big goals and tasks.Low-hanging fruit refers to tasks that are easy to accomplish but have a less valuable reward than the more difficult tasks.įocusing only on low-hanging fruit in business will keep you and your company from growing. ![]() In this article, you’ll learn about what low-hanging fruit is, what it means in business, and the upsides and downsides of going after the low-hanging fruit. If you attend enough business strategy meetings, chances are that you’ll hear the term “low-hanging fruit” at some point.
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